Increase Your Dealership’s Bottom Line with Colors On Parade. On average, dealerships get about 50% of their gross profit from the service drive. Colors On Parade can assist in increasing that profitability by providing customers with another service option – same-day scratch and dent repair by skilled experts right through the service drive. Dealer maintenance is also simplified when you have a partner like Colors On Parade. Dealerships can now repair scratches, dents and dings on used cars and have them on the lot in a timely manner. Used automobiles account for about 25% of a dealership’s gross profit. Here’s how to get us started working for your bottom line.

1. Customers will benefit from receiving same-day scratch and dent repair through your service drive. Our experienced experts will perform the repairs right there at your site to enable customers to have these things fixed quickly rather than waiting a week or more for body shop services. It also adds to the number of touch points you have with consumers, adding to their loyalty.

2. Turn over used cars quickly and get them on the lot faster. Our mobile dent and scratch repair specialists can swiftly and affordably fix minor damage on incoming automobiles when you have them on hand. Additionally, these repairs don’t have to be submitted to Carfax, which helps preserve the vehicle’s resale value.

3. Offer our headlight restoration service. You can also offer one of our other Colors On Parade services right through your service drive. Headlight restoration removes cloudiness and yellowing from headlights, restoring them to their original clean and clear appearance. It also provides another incentive for consumers to visit the dealership.

Offering the services customers need right through your service drive keeps customers coming back. Customers that come back to your service department not only help your service department bottom line but also your retail bottom line. Customers who have always utilized the same auto dealership for maintenance and repair are 2.5 times more likely to purchase their next vehicle there. In this way, Colors On Parade helps your service drive’s bottom line as well as your retail earnings.